Industrial distribution
47%
efficiency lift
Business pressure
Requests moved through email threads with missing context, unclear ownership, and delayed sales follow-up.
What trained the private core
Product sheets, quote history, CRM notes, routing rules, fulfillment SOPs
Systems implemented
Operations, Sales, Insight
Map, train, branch, govern
Map request types; train product and routing logic; branch into sales and ops; govern pricing and exception handling
Metrics
94 weekly requests routed; 31 follow-ups drafted; 22 quote handoffs clarified; 11 process gaps flagged
AXON gave us a shared operating memory. The handoffs stopped feeling like archaeology.
Reid Mallory — Director of Revenue Operations
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